The long form,in your inbox.
The Comprehensive UX/UI Guide for SMB Homepages
The full version of the 12-point self-audit, expanded section by section with examples, common mistakes, and the rewrite framework. Same rubric we run on every paid Activation Audit, now as a complete guide.
The Comprehensive Hero Design Guide for SMB Sites
The full version of the 4-point hero diagnostic. Audience match, single offer, 5-second clarity, page speed. Each dimension broken down with examples, the test, the fix, and the score-to-action chart.
The 90-Day Founder's AI Playbook
The working version of how to learn AI, pick the right tools, and decide what to automate. 90-day curriculum + tool decision matrix + plumber-rule framework + era-shift skill inventory. The lead-magnet companion to the AI series.
The Layoff-to-Founder Playbook
The pivot decision, the under-$150 founder AI stack with current 2026 prices, the 4-question readiness gate, the 5 marketing automations sequenced for the first 90 days, the welcome-email and 7-email nurture templates, and the CRM decision tree. Lead-magnet companion to the two posts in this wave.
The Founder's Marketing Math Handbook
CAC, LTV, payback period, contribution margin, runway. Attribution without the bullshit. ICP scoring math. The 4 marketing math mistakes every SMB founder makes. Universal need, nobody publishes a clean SMB-accessible version. ~25 pages.
